But it is clear that today you are one of the leading Mallorcan stores in the sector. Do you have any communication and marketing strategy?

Sometimes you accidentally hit the key and you manage to attract the public. I remember that everything was born from the videos we made on Instagram, with the Boomerang effect. If I'm not mistaken, we were one of the first stores to use them, we began to grow on social networks thanks to the videos, people came to meet us and see our different way of understanding fashion. We could say that from these videos we developed our communication. Originality and innovation have been the strongest props.

Rafael Gil. Press officer Pimem